Our history
We are a Local Authority Trading Company, owned by Carmarthenshire County Council, specialising in assistive technology and providing proactive support to help people live independently and safely at home for as long as possible. Set up in June 2018, we are built on the legacy of the council’s Careline service, which operated for over 30 years.
Our services
We are a leading provider of Technology Enabled Care (TEC) services, offering innovative solutions to enhance the safety, security and independence of individuals in their homes. We offer 24/7 bilingual monitoring, emergency response, information, advice and assistance and proactive wellbeing calls to ensure peace of mind for our customers and their families.
We ensure our customers receive the very best advice on how the latest assistive technology, whether in the home or when out and about, can improve their quality of life. We offer the most up-to-date technology, and work with industry partners to ensure a wide range of equipment, to help us deliver tailored care solutions that can support and maintain independence for a wide range of needs.
Our mission
We pride ourselves in putting our customers, of all ages, at the heart of everything we do. Serving individuals, the public sector and other organisations, we provide high-quality support tailored to individuals anywhere in the UK, delivered by skilled, passionate advisers.
For us it is more than a business, it is a passion to do the right thing. As a Local Authority Trading Company, we aim to provide quality and affordable services that make a real difference to people’s lives.
Our values
Supporting our customers 24/7, 365 days a year
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Individuals We empower older and vulnerable people to live safely and independently at home for longer. Through technology enabled care, wellbeing check-ins, and emergency response, we provide reassurance that support is always available when needed
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Family & carers Caring for a loved one can be challenging. We provide families and carers with real-time updates, wellbeing insights, and 24/7 emergency response, offering reassurance that their loved ones are supported even when they can’t be there in person
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Public sector We work closely with local authorities, housing associations, NHS health boards and emergency services to alleviate pressures on care systems. Our solutions help reduce hospital admissions and statutory social care provision, delivering ongoing community-based support to improve health and wellbeing
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Business and manufacturers We partner with commercial organisations, from device manufacturers, service providers and other businesses, integrating our technology and services into theirs, enabling them to provide added value to their existing and future customer base
Leading Technology Enabled Care in Wales
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Serving communities across Wales Carmarthenshire, Ceredigion Pembrokeshire, Powys, Swansea, Merthyr Tydfil, Blaenau Gwent, Rhondda Cynnon Taf, Torfaen, Bridgend, Caerphilly, Flintshire and more
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Powered by over 170 colleagues A highly qualified and experienced team, delivering round-the-clock support, emergency response and innovative TEC solutions
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Monitoring over 36,000 connections and handling 1.5million calls annually Delivering life-enhancing TEC solutions to individuals and organisations.
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Regulated by Trusted Standards Accredited by the Telecare Services Association (TSA) and Care Inspectorate Wales (CIW)
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Trusted by public and private sectors From local authorities, housing associations and NHS health boards to manufacturers and other care providers
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Award winning MJ Local Government Achievement Awards, ITEC Awards, Great British Care Awards, MediWales Innovation Awards, Caring UK Awards and the Swansea Bay Business Awards and more